The free bamboo kitchen utensil with the latest issue of Cook Vegetarian is good value in my view but it’s done nothing for sales. We’ve had the full cover on show at eye level – showing off the gift. We’ve seen no uplift. We’re in gift with a magazine season right now with plenty of titles bagged with gifts from umbrellas to cosmetics to beanies. While I get that the gifts usually help drive sales, flooding the market all at once does make shoppers a bit gift-shy, it takes away the specialness of the gifts.