Our sales for The Block one-stot are slower this year than last yet our promotion has been as engaged. We’ve had the title at the front of the store facing into the mall, with home improvement titles and next to newspapers. With the show still on air we continue to support the magazine but are preparing to withdraw and use the space for other titles.
Mark,
This title has only worked for us on the counter with minimal merchandising and positioned next to Better Homes and Gardens. The sales before and after this promo have been tiny. We only did this promotion over the weekend (Friday to Monday morning).