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Ready for the royal baby bump

The Australian Women’s Weekly is the first Australian magazine I’ve heard of announcing a response to the royal baby news. They will have a special wrap-around for the next issue, on sale next week. It will be interesting to see what we get Thursday.

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  1. h

    AWW usually comes out on the last Wed of the month, now to be the last Thursday of the month , que??
    So, my question is, will the AWW be delivered on Thursday this week, billed as such, OR, Thursday NEXT WEEK, which is August 1st? Watch your August account, if so, boosted by 5 Thursdays.

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  2. h

    btw, we had a hugely fun morning today, with Union Jack bunting, and a lot of barney over the possible names, every customer left with a laugh.

    Prince Baz Ruled ! ( briefly ) !! lol

    Also, tonight I note the news stories on TV from USA, GB and here, all seem to hold up and show the “Newspaper Headlines” – It’s a Boy etc etc. Newspapers will be missed, by many of us, when they are killed off.

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  3. Mark Fletcher

    Next week I’m told.

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  4. Shaun's

    H, good point I didn’t,t see any picture on the news with an ipad screen

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  5. Jarryd Moore

    I think the newspaper television prop may just be a UK “thing”. I see it on a lot of crossovers to the UK but almost never from reporters in Australia.

    It’s use as a time-filling prop isn’t really an endorsement of the medium. There are plenty of programs in Australia that run tweets across the bottom of the screen (Q&A is probably the best example). The Project even show current twitter trends before they cut to every ad break.

    People said the same about missing vinyl. Very few actually miss it now that its gone.

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  6. Paul

    Vinyl isn’t gone Jarryd ! It’s actually making a comeback and is selling in greater numbers than it has for over 20years . Apparently it has greater clarity qualities for music afficianados than disc or download.

    I’m under no illusion however that newspapers will have the same resurection !

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  7. Jarryd Moore

    In terms of a mass market product vinyl it is definitely gone. In 2011 just 65K vinyl records were sold in Australia (0.2% of CD sales and an even smaller percentage of digital music sales). It’s a niche market. It is a myth that it is better clarity than digital.

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  8. BruceH

    Today’s SMH indicates a special “Royal” issue of Woman’s Day tomorrrow.

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  9. Mark Fletcher

    Not confirmed by Bauer. There will be special issues of OK!, Who, New Idea and Woman’s Day but probably not across the country all at the same time.

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  10. Brendan

    Jarryd I agree that vinyl is not clearer that digital sound and in some cases may be a little less so but the tone is vastly different. I appreciated this recently when listening to some old records that I had not played for maybe 4-5 years. I really enjoyed the sound.
    As for the Royal Baby, remember how long the Royal wedding filled the mags. It should be a sales boost for a few weeks regardless of when the first issues hit the shelves.

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  11. Paul

    Lol and back to a Friday delivery again for both womans Day and OK for this week ! Now who’s confused ?

    Jarryd, some of your stats re the records are out of date. while physical music sales across the board are down and digital has now overtaken physical sales for the first time vinyl record sales were up 16% to the previous year last year. Just out of interest have a look at this article a friend in the music industry pointed me to :
    http://www.guardian.co.uk/culture/australia-culture-blog/2013/jul/18/vinyl-records-fair-revival. Aparently some well know artists are even releasing new music onto liited run vinyl to please the demand which is somewhat surprising.

    It’s just interesting to see something written off as gone making some sort of a comeback along with the reasons why.

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  12. Amanda

    Just crazy. I have removed magazine staff from the Friday roster as they are no longer needed. Those staff now work Thursday.

    Now magazines are going to arrive on Friday.

    How do these magazine companies expect them to get to subagents before Monday?

    Are newsagents going to be compensated for a Friday delivery? Yeh right!

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  13. Jarryd Moore

    Paul, that article puts vinyl at 1.4% of sales, but this is only album sales. In terms of its market share of all music sales (not even taking into account the large amount of music illegally downloaded and not accounted for) it’s still only a fraction of a percent.

    Large increases aren’t really that large when put in the context of all music sales.

    A large percentage of vinyl buyers are still at the more ummmm … “mature” end of the age sepecturm. Med-long term that won’t help the niche market.

    Almost every report or industry analysis I’ve read on the current vinyl trend places a notable emphasis on the attraction to the medium being, at least in part, due to the tactile experience and fashion aspect of vinyl and turntables. That kind of trend is unlikely to last long term (or even medium term).

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  14. Mark Fletcher

    The Friday delivery is not national.

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