Rather than wait to see what happened s a result of the change in magazine delivery days, we introduced a new promotion to attract shoppers. The posters were placed to be seen in the mall, to attract people into our newsagency, to try and break into their destination shopping plans.
This is my newsagency marketing tip today – work with suppliers to unlock offers you can promote to get people into your shop on a day they would not usually visit. Run the offer for a limited time, a time that suits your needs. A secondary tip is: don’t wait to see how a cahnge impacts you – get on the front foot and drive change for yourself.