The Scooby Do Holiday Hi Jinks ‘magazine’ pack is expensive at $12.95 in my view. Inside the pack are four small booklets. The package is made to look bigger with a large plastic sleeve. It’s not worth $12.95 in my view. We received this in-store after school holidays so it’s late connecting with holidays – too late for me to justify keeping it on the shelves. So, I’ve early returned this title.
The supply of this title is an example of something that only gets to newsagents because of a magazine supply model that does not respect us. We have to give our space and labour for a product that’s late and too expensive. The only way our major competitors would get this title is if they are paid a fee to take it.
One day magazine publishers and distributors will wonder why newsagents are getting out of magazines.
Since moving to Network, all these like titles are too expensive for kids, I overhear the arguments with parents over and over, and the parent wins usually. If the kid sister only gets a $5.95 item then big brother has to find something about the same, not twice the price.