If I had a newsagency in a high street situation I think I’d be looking at breakfast on the go opportunities for attracting more shoppers. While I know some who have gone with coffee, I am not aware of any newsagent taking a strong stand with a breakfast offer.
In the breakfast on the go mix I’d include yoghurts, meal drinks like Up & Go, pre-packed fresh bakery items – hot and cold if possible and practical, fruit, breakfast bars and hot drinks.
Depending on location, I could go further as some newsagents already have by creating a cafe. My thoughts this morning are about tapping into the breakfast on the go opportunity specifically and noting that newsagents in the right location could move into this without dedicating too much space.
If you’re not sure about the scope of the opportunity for you look at convenience stores, supermarkets and petrol outlets nearby. They will most likely have this covered and they are grabbing your magazine customers – and maybe customers looking for other items you sell.
Every newsagent needs to be working on attracting shoppers for more than magazines, lottery tickets, newspapers and greeting cards. Breakfast on the go could work for some.
Even if a store didn’t want to go with a full blown breakfast on the go offer, I’d strongly reccomend cutting Up&Go into a chilled drink product mix. Our sales of it are huge!