I like the retro pens we’ve got in from Parker. They are a nice fit with a retro display and they work well at the counter stand alone.
With retro being so in right now, the launch of this range is well timed. Also, it’s to celebrate Parker’s 125th anniversary.
The display unit is quite small so it needs to be called out in some way to appeal to fans of retro product. We are trying some things here to connect with these shoppers.