Touch Networks asked newsagents how they would like suppliers to communicate with them. The survey results make interesting reading. Click here to see the survey results in full – I provide the link with permission from Touch.
The results show that newsagents prefer to receive information via email, website, social media and industry magazine in that order. none want to receive information from suppliers via a phone call. Suppliers note!
One trend I have noticed recently is a supplier emailing and then calling a few minutes later to see if I got the email.
This research from Touch Networks is terrific. It’s part of their focus on further improving their own communication with newsagents. They offer a good suite of mobile phone recharge products, phonecard products and other items we can easily sell in our newsagencies.
I just overheard a staff member comment that she wished Network would send daily alerts like Gotch does about
delivery issues/delays/new partworks etc, it is so much easier than having to log in to a website every few hours to see if something has changed……..
Hi H,
If you’d like to email me via chris.allsop@touchnetworks.com.au I’d love to hear more of your thoughts about this and see if we can set up a solution for daily alerts.
Thanks,
Chris
Marketing Communications Executive
Touch Networks.
Chris, I bet H is talking about Network Online, one of the 2 magazine distributors.