I noticed iPad & iPad mini for Seniors in a newsagency earlier this week. It’s a title I could sell easily in my three newsagencies. To get it I have to chase it. Despite their claims otherwise, too often the magazine distributors do not scale out based on what their data shows will sell in a newsagency. This failure drives oversupply as well as undersupply and causes plenty of frustration for newsagents. This failure is what we will find is one cause of newsagents getting out of magazines in the future.
Just downloaded Mondays mag,
NW cut back to 8 normal sell around 12
BUT NOT WORRY I`M GETTING 14 BUNDLES OF NW/OK
I give up
They know best.
Yep saw something similar 8 NW cut back to 2 and 14 Bundles.
It’s a pity they don’t use your sales data.
Middle of Tourist season Northern Australia with lots of Nomads moving through. Sales could be up in this area and is probably down in the cold south at this time of year so tried to increase WW but received 20 less than I normally receive. I try to adjust supply each year expecting the increase in demand but obviously they do not use historical data to determine supply. I wonder what they do with the sales data because we get sales replenishment of 1 & 2 based on our “sales data.” but all other data seems to be ignored.