We’re seeing excellent sales of the inflatable card range from Hallmark. They are an easy shop floor pitch to card browsers as the card becomes a gift in itself. I think our sales have been helped by the header cards – a line in a row makes them stand out from all kids cards. Innovation in card products is important as it helps to us to reach a broader range of shoppers with the category. Today’s card shopper has more options than ever for expressing feelings and card design needs to innovate to be competitive.
Thanks Mark, we are in the process of changing card suppliers and seeing this is another reason Hallmark seem to be on the ball with new ideas.
Being in a regional area we have found the our current suppliers are all at sea when it comes to supply of cards etc and half the time the merchandiser arrives to put out cards and the stock has not arrived and really shows us little in the way of new lines and ideas.