We received Classic Car magazine for the first time this week in one of my newsagencies. It’s their 20th anniversary issue so it’s not surprising I guess.
I have removed the card inserted in the magazine promoting a bonus anniversary lift out. as it’s mainly promoting subscriptions and I’m not about give them bonus space to do this.
card ,what card…..
Mark also removed the cards from this issue. But why are NRMA an insurance company able to give better terms in giving away 3 copies for free in this promotion. Why not offer the same deal for any newsagent that can generate a subscription for the publisher. Once again publishers screwing the newsagent?
Gregg I share your frustration that publishers wanting to grow their business do not engage with us.