Target is advertising the Robo Fish to $8 toy I wrote about here at the weekend. We sold through all our stock at full price – $15 a unit. While the Target volumes will be higher our achievement is better as it is down to our retail skills rather that falling back on price alone.
I know mass-merchants like Target will continue to discount much of what they sell as this is their only trick. I hope that more suppliers will realise the damage discounting to their brands and that they pull back from mass and focus more on us independent retailers.
Our success at full price with Robo Fish and other brand releases I have written about here is proof of what newsagents can achieve.