I love the sign one of our team members created of their own accord to go above the soft toy snakes we have in-store. The sign is different to what you often see drawing attention to products in a newsagency. The red and yellow colour choice cuts through. It also projects a bit of fun and that’s important for things like these snakes that are not a destination for our shoppers.
Very clever and I love it when staff use their initiative like this. A store where signage of this type was used throughout would be really interesting for customers.