Being in a shopping centre presents us with many opportunities during school holidays. The centre fills with kids and families passing time. We make the most of the opportunity by moving stock that will appeal to the changed traffic. One move is the placement of stickers at the front of the newsagency. They attract shoppers and are a terrific and good-value basket builder.
Moves like this help newsagencies drive an above average basket value.
Be sure to call your supplier if the change in position increases sales significantly as there’s nothing appealing about a stand with empty hooks.