We have been promoting Batman Automobilia partwork launch with this aisle end placement. It’s working well, driving traffic and sales.
What I like about this particular partwork, beyond it being about batman (my favourite superhero) is it’s cross-generational appeal. On Saturday I saw a dad and his son discussing collecting the series together.
Batman sold out #2 so makes sence to not send #3, down for ZERO allocation all because #1 was a flop due to no stock turning up on time . So it will now take up to issue 5 brfore i can get a standing order so goodbye to the 4 putaway customers ……