Newsagents tell me plenty of customers were disgusted with the ad stuck over the photo of one of the insulation installation victims on the front page of The Courier Mail yesterday.
Here is front page of The Courier Mail with the News Limited ad promoting home delivery subscriptions stuck over a photo.
The placement almost looks deliberate. It’s disrespectful in my view. I am surprised no one at News Limited noticed this.
Here is the front page of The Courier Mail without the News Limited ad. You can see the photo of one of the insulation installation victims.
What’s happened here illustrates how News Limited regards news versus advertising. Their action damages their brand.
As a retailer I don’t like the trash from these stuck on ads. As someone who’s been told by publishers for years that the front page of the newspaper is the best selling tool I say what gives now? As a consumer of news I say these ads make me less respect the newspapers that use them.
The stickers should not have gone ahead with an article that has so much feeling and importance to the families concerned.
Several stickers that are placed on the front page, overlap the front page onto other pages and rips the paper when the customer picks it up. These papers become returns.
Don’t have a problem with the stick-ons per se but this is plain insensitive.
Disgusting! This happened a while back with a sticky note covering a picture of Daniel Morcombe. I took a stand then by removing the advertising as I believe it was in very poor taste. I upset people at QNP by doing this but vowed I would do the same if another situation arose. I did remove the stickers again and will do it again. Last time QNP said that because the advertising is booked in advance they are not aware of what might be on the front cover, this time around it was an ad for their own product.
Imagine how family and freinds would feel at such a lack of respect.