I was happy to see Vintage Made magazine arrive in-store as it’s another magazine connecting with all things vintage – like Vintage Caravan magazine.
What is interesting about these vintage titles is that we have access to gift and homewares products that serve the same shopper. These are opportunities for us. In fact, this is a good example of where magazines can help us grow other parts of our businesses.
When I hear a newsagent saying there is no future in magazines for newsagents I shake my head at the ignorance of the statement. Indeed, in our magazine sales data we can be guided on gift purchasing and calendar purchasing. From these two categories we lift the overall GP of the business. Vintage is hot right now and Vintage Made and Vintage Caravan can help us connect with that interest.