A blog on issues affecting Australia's newsagents, media and small business generally. More ...

MasterChef mook launch under the radar

The launch of the three-part MasterChef mook has been odd with little warning for newsagents and little in the way of in-store support. It’s like they don’t expect it to be a success. The supplied quantity is low too. Oh, and a six on-sale with no delayed billing. I’m not sure what they are thinking here in terms of supply to the ‘selected’ newsagents.carrying the title.

1 likes
magazines

Join the discussion

  1. peter stewart

    we received 7 copies of this book and at the end of the month, which means I kept 2 and early returned the rest.
    masterchef is not even on TV at the moment?

    0 likes

  2. Shaun's

    Peter it is on tv I watched it last night ,pizza night

    0 likes

  3. Brendan

    Didn’t know about until I read the blog just now.

    0 likes

  4. Brendan

    Ahhh, found it. It down loaded as Homeck which is why I didn’t recall it.

    0 likes

  5. Jenny

    We received plenty of stock and posters, given a good display but only sold 2 so far.
    I think this might be a dud as the show is not rating well this season.

    0 likes

  6. June

    We received 135 copies and my husband
    was visiting a friend at a nearby Westfield and he received 27. We are just a second
    tier shopping centre – a long way from a
    westfield so what is the motivation of the
    distributor.
    Half have been returned.

    0 likes

  7. Wendy

    Cook books aren’t a seller here, but I received 5 copies anyway. I’ve kept all of them because of the TV crossover which seems to work for other titles, but we’re off to a very slow start. I’ve got them on display front and centre to give them the chance to move before the end of the month.

    0 likes

  8. Jenny

    Have just noticed return date is week 52.
    I don’t think so!

    0 likes

  9. jenny

    Is any one getting any sales (over 2) of this or has everyone early returned already?

    0 likes

  10. allan wickham

    Not one Jenny, and we had it at front of store in THE MOST PRIME LOCATION we have for the first two weeks. I must say I thought it was going to be an easy one to move…….

    0 likes

  11. jenny

    That’s where we had it Allan, I’d prefer a magazine, might have sold better. Off to the rubbish bins.

    0 likes

  12. Jarryd Moore

    We received 23. Have sold 8.

    Has been placed in 3 prime locations (including on the counter) as well as in the cooking section of the mag department.

    Sales might be a reflection of struggling ratings.

    0 likes

  13. Steve

    Sold 1, unless it starts moving which I doubt the rest will be returned before the end of the month.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image