Following the discussion a few days ago about the location of newspapers in newsagencies, here’s a story passed on by a team member from one of my newsagencies from this past weekend:
Another interesting customer story – a lady picked up a couple of cards, then asked if we had the newspaper. I directed her to where they were, and she ended up buying teddy bear, turning a smaller sale into one totalling over $50. And she was also thrilled to get a discount voucher…
This is the type of story I love, one indicating planning working and delivering incremental business. not all shoppers are of a mind to look at what’s in front of them as they head to a destination. However, for those prepared to shop we try and make it worth their and our while.
What a great photo on the cover of todays Daily Telegraph, it’s creating lots of customer discussion. We should be placing our knitting magazines close by.
We have ours sitting near the bicycle magazines.