With more and more retail sales involving one or more searches online, newsagents ought to consider engaging in advertising on Google. You get to choose the search keywords you advertise with, the amount you spend, the geographic area you target and the duration of advertising.
I’ve used Google Adwords for a number of retail businesses with success. It’s a good fit for newsagents. The keywords I suggest you targeting, coupled with your geographic location, are: stationery, magazines, greeting cards, gifts and any other services you care to promote.
Ads are running almost immediately. Given the control you have over the spend it’s easy to control the financial exposure to the business.
This is not something for the channel to do, it’s best done at a local store level. But make sure you have somewhere to send them – a website or a page on a website.