I don’t know what to make of The Babycare Book. At first I thought it was another outsourced title using cheap content from overseas. Inside, I discovered it was from Bauer, from the Mother and Baby team. I’m surprised the cover does not connect to the overarching brand and that the product itself does not have the production quality of many other Bauer titles. As I said, I don;t know what to make of it.
This space is already well covered for us so we early returned The Babycare Book.
I was allocated 2 copies and have sold one, so I won’t early return the other just yet. I don’t know what I did right to only get this allocation, so far so good.