We just about sold out of most Despicable Me 2 items over the weekend, selling more than 75% of our stock in two days. As the photo from Sunday shows, our display was looking pretty sad.
With the highly-anticipated kids movie still in preview this is an excellent result. It also speaks to the value of brands. Despicable Me 2 has attracted shoppers who would not usually visit because of the products being placed at the front of the store, facing into the mall.
the more we attract shoppers for high-margin products the better. It’s our goal to be known as the go to retailer for movie related product tie-ins. We have a major cinema in the centre, rear us, so this goal makes sense. We also have access to proactive suppliers who bring in a decent range of licenced product.
We have backup stock on the way.