I’ve just caught up with an interview on ABC Radio’s AM last Saturday with Andrea Carson a Melbourne University lecturer in media, politics and society. In the interview, Carson says:
So I think five years’ time, it would be unlikely to still have a Monday to Friday hardcopy newspaper for Fairfax.
I think the weekends have other attractions. They’re still in the broadsheet form at the moment, and advertisers do like the weekend papers because they know that readers have more time to sit and read the newspaper over a weekend.
From what we see happening around us, moves large and small, I except to see capital city dailies start to withdraw from seven day a week publishing of print editions much sooner than five years. This is not a new position for me, it’s something I’ve been saying for a couple of years now. What is different today is the increase in moves by publishers supporting my (undesirable) expectation.
I agree Mark ,advertising revenue rather than circulation is the big worry for the print media.
I was in the US recently and was stunned at the lack of advertising in their daily papers
What did they have in it then ? actual news, unbelievable ..
I agree Mark I don’t want it to happen but I think you’re right. Much sooner than five years.
Are the media outlets making money online? does online advertising work for news and Fairfax?