I saw this promotion for Zoo Weekly magazine and figured people here would be interested. I understand the title mix they are pitching it with, it makes sense. But the message is Zoo Weekly is not worth more than $1. Okay, it’s an offer and the publisher will argue it’s to get people trialling the title. The thing is, Zoo Weekly is a title people drift in and out of depending on spare cash and time. I don’t think trialling boosts regular sales – not in the newsagency channel at least … not that this offer is in the traditional newsagency channel.