We are chasing a younger girl demographic with this placement of the broad Top Model stationery and related range capping the entrance to two aisles in our newsagency.
We have given plenty of space to the actual Top Model branding since this will be well known by girls and some of their parents. The brand is the key for us here – given its extraordinary popularity in Australia and internationally.
Our engagement with Top Model is a good example of pursuing an international brand that connects with shoppers we already see and that has potential to pull new shopper traffic for us. It’s also an example of playing in a space that reaches beyond what is traditional for a newsagency. We have to do more of this.
We are a week in and results so far are good.
Hey Mark;
Good luck with this line; girls love it and recognise the brand immediately. We have had great success with Top Model in my store for 3 years now.
Mark, who is the distributor for Top Model
product.
June we get it through The Aird Group. Great product.