Thanks to good buying by many newsagency suppliers we have access to an excellent range of positive products – products that promote happiness, optimism and generally positive messages – like the signs in the photo.
When we first got them they sold out in just over a week.
Now, with more stock, we are using them at the front of the newsagency on the lease line to attract shoppers from in the mall. It’s terrific seeing people notice one of the messages and walk over to browse the range. I am certain we would not get as many in the newsagency if the messages were not as optimistic.
We took care to place the signs so that strong positive messages stood out. A small amount of time invested helped us achieve our goal.
We have no doubt – shoppers love positive, optimistic, products.