We are promoting a small range of cards of International Father’s Day on a stand facing into the shopping mall. We are doing this promotion off-location since we suspect shoppers in the centre who could purchase such a card will not be in the centre looking for one.
Newsagents have an opportunity with minor card seasons like this to reinforce our position as the go-to retail channel for all greeting card purchases. That’s what we are doing placing this display on the lease line facing into the mall.
Your lucky – my rep still hasn’t been to take down Mothers Day!!
Just put ours up too, along with a poster at the local backpacker hostel 🙂
Well done Vicki for driving your own success, come on Natalie take them down yourself and move on! Only you can make or break your own success….
Ben, read the post properly. I merely said the rep hadn’t been to do her job! I did not say they were still sitting there.