Of all the charities we support at the counter and elsewhere in the business, the Red Nose Day support gains the most attention and engagement. It’s well known, easily understood and appreciated.
While I have said here many times that the counter today has to be about high-margin (above 25%) product, we do schedule in space and time for charities we care about. Red Nose day is one of those charities. I especially like it as we choose to participate rather than having it sent without reason or connection to us.
If this year is like other years we’ll move all the stock in a couple of weeks.