Staff recommendations promote newsagency magazine sales

I’ve written here before about our use of staff recommendations to bring attention to magazines that otherwise be missed in the sea of colour and text we present in our magazine department.

At any one time we have two or three titles we feature with a personal recommendation.  the photo shows our latest recommendation – for new magazine renegade Collective. we chose this title as it needs help in being understood.

Creating these recommendations does not take long once you have looked and understood the magazine. The reward is worth it. At the very least you further separate your magazine offer out from that in supermarkets.

The artwork for the recommendation text was developed in-store by one of our creative team members. It’s is consistent for all recommendations.

Click on the image for a large version.