Check out the display promoting retro lava lamps created by the team at one of my newsagencies. This is very cool and very clever. They sourced some retro carpet from the Reject Shop and created a sign and a backing that connected visually with the theme.
All of the elements – carpet, backing sheet, sign and product – combine to tell a story and draw shopper attention. It looks much better than simply putting the products on the shelves.
This display is located at the corner of the counter, near our gift department. It shows us off as being different and connects shoppers with the retro fun of the lava lamps.
Very nice. Kudos to your staff. Putting extra effort and thinking outside the box to make a product more attractive to buy.