After reading Political Animal by David Marr, sent out by Network Services, I thought I’d like more time to read more of what we sell. This is an interesting book. It plays out in an unexpected way and that’s why I’d like to read more of what we sell – to challenge assumptions. While it’s impractical it’s also important – knowing more on what we sell.
Of interest Mark, did you read the hard copy version, and if so how did you find it compared it to your recent experience with electronic versions. One of my mates who I would class as an early adopter and swore by the tablet versions of books, has gone back to buying printed versions for various versions. One which I found interesting was he said he found himself not finishing electronic versions and moving onto the next publication. I realise he may not be the norm of modern consumers, but Im interested in your experience.
James I read the hard copy version. For news I’m completely digital whereas for books I am 80% print and 20% digital. There are many distractions on a digital platform.
” I thought I’d like more time to read more of what we sell.”
its a good though Mark, I have read much more since I sold my store!
When I visit a bookshop (or any other store that sells books) the titles I almost always gravitate too are the ones that have staff reviews. I think the little cards with a short, two or three sentence handwritten review are a great selling tool. People always love to have recommendations with this sort of thing.
I also read David Marr’s book (didn’t make me like Abbott any more though) and I
put the book on the front Lotto counter and sold 15 from there by getting the customers to comment on the book.
$19.95 was a good price and it got the customers talking (I am in a Lib area so it
wasn’t that hard) and it was interesting to
hear what other people said when I said “I prefer Turnbull to Abbott”.
I think Turnbull has lots of experience in the workplace other than politics and he
brings that to the table whereas I believe
Abbott has one thing on his mind – 14th Sept and POWER, POWER, POWER.
I too wish I had more time to read what I
sell.
Some of my favourites are Dumbo Feather, The Monthly, The Economist and
Quarterly Essay.
I think we sell them well because I comment on them at the counter all the time.
What do others think?