We are early returning the two boxes on One Direction lollypops and patches we received with our magazines last week. We should never have been sent these in the first place.
Besides the lollypop / patch packs not being magazines, I have no interest in selling One Direction product for 25% GP.
The other issue is that we have nowhere to place them except at the counter and I use that space for products for much higher gross profit.
I have access to a broad range of more relevant One Direction product from which I can achieve 50% gross profit and more. I’ll take the magazines but nothing else. I don’t need a magazine distribution company getting into this space – their interests are not aligned with mine.
That newsagents have been sent this and have to fund its return is another example of the disadvantage we face over other retailers selling magazines. The costs of being in the magazine space are far greater for us that for petrol, convenience and supermarket outlets. This disadvantage could hinder competition if newsagents get out of magazine altogether because of our continued inability to manage magazine (and other product supply to our businesses by magazine distributors.
Having to pay to send this product back disgusts me.
1D sales have falling of a cliff lately (at least for me) so even if you wanted them I’d say they’ve taken too long to get them to market.
On the subject of getting sent crap I received 3 copies of “100 ways to care for your Horse” from network today. The invoice wasn’t marked as a redistribution and I hadn’t seen it before but these are old magazines made unsalable because the covers are mutilated where the price sticker’s from the last newsagent have been torn off!
Stupid thing is I’m in a very horsey area and would have given them a good go first time round. Anyone know roughly how old they are?
Googled the mag and nothing showed up so it must be quality for horses
We received 3 boxes of these and they also went straight into early returns!!
Steve,
I received edition 2 of that mag on 10 October 2012.
Thanks Max,that’s the one I got,second hand and 7 months old.
Steve,
The next 1D concerts in Aust are in October.. Hardly too late for 1D product. It will begin to ramp up again then be gone by Xmas..
Jeff
Your probably right about the concerts bringing another wave of interest later in the year but at the moment 1D are right of the boil. 6 months ago you could sell anything with them on the cover,however I haven’t moved one of the new “Directioner” mags with the DVD add-on. Whether that’s a lack of interest or the $14.95 price tag I don’t know but I have had parent’s expressing concern that the concert’s are that far away their daughters are going to be over them before they get here.