I love the professional and enticing promotion I received by email, from The Milk Box offering milk delivery to the office. Their pitch was simple and enticing. It makes using them to get milk for the office easy.
I mention this today to show newsagents keen to win office supply business how others pursue promoting to businesses. What The Milk Box is doing is best practice in my view. I love it. I particularly love their headline pitch:
Let us do all the hard work.
Office Milk deliveries made easy.
They understand what’s important in organising office staff amenities. Their pitch is a lesson for newsagents chasing the same buyers.
The Milk Box is part of the same business behind the successful The Fruit Box.