We are promoting a cool range of nightlights in our gift department as well as at the counter. besides being a bit of fun, these lights are a point of difference in terms of what shoppers expect to see in a newsagency – especially at the counter.
Our goal is to break free from tradition when it comes to counter lines. Our experience is that people notice non traditional items more.
Great stuff, Mark, let me know the supplier.
We’ve had good success with some small night lights, the hallway type, which we have turned on at the counter. Sold well and at a GREAT margin.
Colin, it’s a newsXpress supplier so not sure about your terms – Landmark.
I had good night lights from Roylind. In a small town I have given them a break for a while but they were popular.