Here’s a reason I don’t want to lose the Friday magazine delivery. As I mentioned yesterday we experienced a surge in sales of Take 5 and That’s Life Wednesday. We ordered extra stock and this arrived today. I’m confident we will end the seven days on-sale with an excellent sales up-lift result, a result we could not have achieved had we not had a Friday magazine delivery.
We have been supporting this issue of Take 5 with an off-location display facing all shoppers as they approach our main sales counter – successfully chasing impulse purchases.
Totally agree – as long as stock is available.
The other problem is how long it takes to mark the magazines and get them on the shelf, we had some of our GG mags from today delivered on Wednesday and it just made a busy day harder.
ARE FRIDAY DELIVERY OF MAGS GOING TO STOP???