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Surge in That’s Life and Take 5 sales

We experienced a surge in sales of Take 5 and That’s Life yesterday with both titles surging ahead of recent average Wednesday sales. You can see the surge reflected on the Sales decay report I produced for Take 5 yesterday mid afternoon – well ahead of the average of sales for the last four weeks.  We’ve not done anything different for each of the titles – this surge is all their own work!

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  1. Gary

    Hi Mark,

    What’s the name of that report in Retailer?

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  2. Mark Fletcher

    Reports / sales / decay report. Select the current period and the period you want to compare to. Very handy in this situation.

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  3. shauns

    Mark do you have lotto in this store ? We are having an uplift in most areas while this lotto has been on a jackpot roll .

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  4. Mark Fletcher

    No, I don’t have lotteries in any of my current stores.

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  5. Brendan

    No lotto here either and we’ve noticed sales increases for both titles over the past week and yesterday ordered extras on the back of strong first day sales. Something positive and we can’t explain it either, just enjoy it and make the most of it.

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  6. Alex

    We probably had one of our worst Take 5 sales yesterday.
    We received about 10 issues with the “Real Cash Inside” tear off on the front, while all our other issues did not have it. A customer complained about it and she checked with the other two newsagents in the centre and all of their issues had the “real cash inside” tear off.
    What would be the reason why we received some with and some without the “real cash inside”?

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  7. Garry

    Alex.
    Same here our key had the Real Cash bonus but the bulks did not .

    The ACP merchandiser turn up and try to put up a display advertising the Real Cash Bonus when the magazines didn`t have it

    She was going to reported it, Still waiting for a reply.

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