Where do you have Mother’s Day. If you’re like an average newsagency you have cards in your card department ( a big mistake) and some gifts on a table elsewhere (another mistake).
US card and gift shops do seasons best. There, for Mother’s Day, you want through the seasonal display to enter the shop. It envelopes you…in a good way. I am sure that newsagents who try this will see a terrific boost in sales. Plus you’ll get to create an environment that is more enjoyable for you and for your shoppers.