Check out the National Stationery Week, an excellent initiative from the tag line – Let’s get Britain writing! – to what’s on.
The mix of retailers involved is broad though it’s hard to tell if many independent retailers are involved.
Click on the get involved link and see the type of activity they are encouraging – all ideal for promoting engagement with stationery products. Even outside of Stationery Week there are good ideas here.
We need something like this Australia. Something executed in a fun and engaging way as they have done in the UK. Each store can engage locally which is important.
National Stationery Week the newsagent channel could own.