For decades newspaper publishers told newsagents that the front page was the most important selling tool for a newspaper. Today, with stuck on ads and wrap-around ads – like we see on The Age today – they clearly no longer believe it. It’s frustrating given the pressure they put on newsagents about displaying the front pages and their posters. I can’t see how an ad for a car will help me sell more copies of The Age today.
It’s on the Courier Mail as well but covers whole page except masthead. At least the age has some editorial on their page.
see Mark this is what you get for complaining about the little post It notes stuck to the cover ,they have decided to cover the whole front page up now 🙂
Where is the Courier Mail i am getting asked .
We are no longer newsagents, we are now advertorial Agents.
bigger money in adverising but put the word agent on the end of it and it drops down a fair bit
Did it to the SMH, but not to the Canberra Times.
If Infinity paid us newsagents what they paid the courier mail for the add we would all happily be out on the street waving our wobble boards in front of our stores all day for them.