We are actively promoting the Win a Car promotion from Pacific Magazines with this aisle end display as well as in-location with the promoted titles.
The beauty of this promotion is that it harvests shopper email addresses and mobile phone numbers. These details are attached to our business so we can use them in our own campaign.
Suppliers running promotions in newsagencies ought to take note of this approach of harvesting shopper contact details for us to use.
We will be actively promoting this campaign throughout the running time and not just now at the start of the campaign.
While i love the promos that are on offer at the moment i just wish that both where not running at the same time .
Are we legally entitled to use the details of this promotion without the consent of the the entity that is running it or the people involved without first seeking permission as a third party? I ask because when we have done this in the past a few of the people we later contacted expressed concern that they did not want their details passed on to any else but the original promotion and instead of it being a positive it turned out to be a negative for us .
I would say it is all in the fine print
It’s all managed by the Pacific Nexus program to comply with privacy requirements. The Terms and Conditions cover it.