With retail and the traditional newsagency model changing more rapidly than at any time in our channel’s past, we need to reach out to new customers. I urge newsagents to set it as their goal to reach out to new customers every week. Whether it is through a personally delivered to a business, an approach to a community group for a co-op campaign, letterbox drops in a single street or some other activity, reach out to at least some one new every week.
If we don’t get more people onto the conveyer belt carrying people to our businesses then one day we will find that conveyerbelt not sustaining us.
Love the idea of a single street letter box Mark, the exercise would be a much needed benefit as well.