Last year, the Win a car promo from Pacific Magazines saw and average increase in sales of 11% for Pacific’s monthly magazines. This year’s promotion starts next Monday, April 15. A shopper will win a car and a newsagent will win a car. I love that the nexus website has our targets already setup – this gives us specific sales goals. I like that success is tied to sales growth rather than displays or other branding activity.
The participating titles are: New Idea, that’s life! WHO, FAMOUS, Better Homes and Gardens, marie claire, Women’s Health, Men’s Health, InStyle, Home Beautiful, Feast, Your Garden, Prevention, K-Zone, Total Girl, Girlfriend, Practical Parenting, Bride to Be, Diabetic Living.