The photo shows the front of one of my newsagencies – facing into the mall. It’s from late last week. This is our pre Mother’s Day pitch.
As the photo shows, stock was already thinning, just a few days after setting these displays up.
On the left we have gifts targeting older shoppers while on the right we have impulse items mixed wi items targeting younger shoppers. In the middle we have products for NRL and AFL fans.
Out of shot and to the left we have plush which trails back into the store to our plush department.
We have far more success at attracting new traffic with this type of display than the more newsagency-traditional display. What’s particularly interesting is that people attracted by our gifts tend to walk more of the store than a newspaper or magazine destination shopper. This is a good example of how the gift space can work well for some of our traditional lines.