While we have done a lot of work over the last year on serving younger shoppers and those who buy for younger shoppers – as regulars here would know – we have not ignored our older shoppers.
The photo shows one range for an older demographic we have been enjoying success with. These drawer liners, room scents, wardrobe scents and other items are popular with shoppers buying for themselves and with others buying as gifts.
One shopper noticing our range commented to me she was surprised to find we had them. She’s given up finding drawer liners for her mother. Just discovering them in our shop gives us the sale of the liner and a card and, yes, a gift bag. She said she’d tell her friends. Nice.
Beyond serving the needs of an older demographic, this range is beautifully packaged. Placed together it tells a nice visual story. I also like that we can place the range without taking up too much space.
The customer’s comments were a reminder that we serve people of all ages and having products that serve a broad range of need (but still within your USP) is best for business.
Mark, those items look good. What supplier for them?
Several suppliers have these items and similar. Gibson, Units and Artique. I got them on a newsXpress special deal but you should at least be able to get supply.