We put out these canvasses with optimistic messages on Friday. Today, we’re ordering more stock since they have just about sold out. This is another example of happy and optimistic products driving new traffic and achieving excellent sales.
We had the optimistic art facing into the mall and I saw it attract shoppers to the business. This is important – that we bring in products that of themselves attract shoppers. Newsagencies have too many products that seek to leech off existing traffic and that’s not great model for the future.