Bauer has announced to Connections member newsagents that it will invest $2.5 million specifically into the newsagent channel:
Under the new leadership of Bauer Media, Connections is pleased to announce that this year, you as a Connections member will be given the opportunity to participate in a range of unprecedented promotional activity unmatched by any other publisher.
Over $2.5 million invested directly into Connections with Bauer members
In 2013, Bauer will invest over $2.5 million into our newsagent members including new line launches, a calendar of exclusive promotions and value-adding upgrades to field support – the biggest investment aimed directly at newsagents made by any publisher.The Power of Bauer.
Bauer Media is excited to provide member newsagents the opportunity to participate in a calendar of BIGGER and BETTER consumer promotions driven by our range of market leading titles including 6 of AUSTRALIA’S NUMBER ONE MAGAZINE TITLES in their respective categories.
Guess who got pinged for writing about Bauer changing the aww cookbook exclusivity for newsagents. You have to republish their spin as a make-good? Gimme a break!
Does this mean that smaller agents who are not full members of Connections and got booted last year will be accepted as members again? Sure we can access some promotional activity but that is where it stops. We will see.
Ah The Power of Bauer.
David, ever hear of “brickbats & bouquets”? I like the fact Mark can both give credence when due and also a slap about the back of the head when warranted.
Geez, the bloke gets belted if he does and backhanded if he doesnt, would you rather he just blog one sided?
They must be funding this from the oversupply I received today. Multiply what I received by every newsagent and I can see where they found 2.5 million dollars from !!
We see to see this for what it is. A statement of specific support for the newsagency channel from a publisher. No one ‘pinged’ me.