UK newspaper publisher Trinity Mirror has launched an App for handling the payment of newspaper purchases according to a report in the Press Gazette.
The pilot of the free PaperPay app for iPhone and Android was launched this morning. It enables users to pay for The Daily and Sunday Mirror in advance, and then use a barcode on their phone to buy papers in newsagents, rather than with cash.
Trinity Mirror says the service can be used in more than 47,000 newsagents that have PayPoint or Payzone technology. As well as a pay as you go service, weekly, monthly and annual subscriptions can be purchased.
This is a smart move as it brings to regular over the counter shoppers the financial benefits of home delivery subscriptions. From a newsagents perspective it may not be so great as they may make less per newspaper sold – I am not sure of the details.
It would be easy to get a similar program up and running here – either through an App, a coupon program or a mixture of both. It would be easier to implement this type of program through newsagencies than the other retailers selling newspapers.
So the customer has to choose primarily between whether to get the paper delivered at home or pick it up from somewhere when they are out and about during the day, for the same price. One day they get the paper from the petrol station, the next day from maccas, the next day from the supermarket, is that it? None of the pick-up points makes 25% any more, they all get 10 to 12.5 %.
Yummy, can’t wait !!
Honestly I can’t wait for them to stop printing all together. I will save money by not having to deal with Newsltd. No waiting on hold for 40 mins, no chasing up credits that were not given, no bloody weekly times subscription books to deal with, and best of all, no more of those pain in the **** promotions.