The One Direction boy band still has it if my sales of Girlfriend magazine are anything to go by. Sales in the first few days of the on-sale of the latest issue are stronger than for what is usual at this point.
We overheard one teen girl say to her friend – the only reason I’m buying it is because the boys are on the cover. I’m happy with that.
We’ve ordered more stock to ensure we can satisfy demand. We’re expecting double digit growth over recent issues of Girlfriend. The aisle-end display will get a longer run as a result.