We have more products coming in-store with LCD screens playing content showing how the items work. The display unit on show for the Make-Do range in the photo is the latest. It’s the third LCD we have on the shop floor at the moment.
I’m pleased to have these in-store shop floor sales assistances. The movement in the video can be enough to draw attention, same with the sound. It significantly adds value to a floor unit and gets it more attention that a unit without a video playing.
The only challenge in some locations is access to power.
Display units like this help us present a more professional and current retail image and this helps attract shoppers and drive sales.