Our placement two weeks ago of some health related magazines below weeklies has worked. Almost all titles benefited from a sales lift from this location – we pocket count copies.
Often, magazine shoppers only visit the part of the magazine department containing what they want. Our off-location placement brings the mountain to mohammed.
Not every range we place here works. Over time, we have found what works best for us and cycle through these categories every couple of weeks – keeping the up-sell promotion fresh.